ColorMark, instant liquid hair color with TouchBack™ — our proprietary hair color. Totally covers gray roots. Real temporary hair color. Not a mascara. Not a crayon. Will not flake or rub off. Twelve salon-quality shades. Give your hair style that first-day color look anytime. ColorMark blends perfectly with permanent hair color. The #1 salon recommended liquid touch up for gray roots. Safe hair color for pregnant women.